Performance Advertising · Paid Media · Growth效果广告 · 付费投流 · 增长
Ploneer is a performance advertising agency. We buy media, build the creative, and read the data — so every dollar you spend is traceable to revenue, not vanity metrics.Ploneer 是一家效果广告机构。我们负责投流、做创意、读数据——让你花出去的每一块钱都能追溯到真实营收，而不是虚荣指标。
Reach and likes don’t pay payroll. We run paid media the way a CFO would — every campaign tied to a revenue target, every creative tested against a real cost per acquisition, every week reported in numbers you can take to the board.曝光和点赞发不出工资。我们用 CFO 的视角做投放——每条计划对应一个营收目标，每条素材都拿真实获客成本去检验，每周用能直接拿去开董事会的数字汇报。
What we do我们做什么
Full-funnel buying across Meta, Google, TikTok, and programmatic — structured, scaled, and optimized daily toward your cost target.横跨 Meta、Google、TikTok 与程序化的全漏斗投放——结构化搭建、规模化放量，每日朝你的成本目标优化。
The ad is the targeting now. We script, shoot, and design short-form video and static creative built to stop the scroll and convert.如今“素材即定向”。我们策划、拍摄并设计短视频与静态素材——为拦下滑动、促成转化而生。
Tracking you can trust and a dashboard you’ll actually open. We wire up attribution, find the leaks, and compound what works.可信赖的追踪，加上你真的会打开的看板。我们打通归因、找出漏点，把有效的部分持续复利放大。
How we grow accounts我们如何把账户做大
We tear down your current account, math out the unit economics, and set a target CPA/ROAS before spending a cent.拆解你现有账户、算清单位经济模型，在花第一分钱前先定好目标 CPA/ROAS。
Clean account structure, tracking that fires correctly, and a first batch of creative angles in market within two weeks.干净的账户结构、能正确触发的追踪，两周内首批创意卖点上线投放。
We test creative and audiences fast, kill losers without ego, and read the data daily — not once a month.快速测素材与人群，不带感情地砍掉表现差的，每天读数据——而不是一个月看一次。
Once a winner is profitable, we scale spend while holding the cost target and reinvest learnings into the next round.一旦跑出盈利的赢家，就在守住成本目标的前提下放量，并把经验复投到下一轮。
The scoreboard成绩单
Ad spend managed累计管理广告投放
Average client ROAS客户平均 ROAS
Campaigns launched已上线广告战役
Average CPA reduction平均获客成本下降
Selected work精选案例
DTC skincareDTC 护肤
Mobile gaming手游
B2B SaaSB2B SaaSWhy Ploneer为何选 Ploneer
The strategist who pitches you is the one in your ad account every day. No bait-and-switch.给你提案的策略负责人，就是每天在你账户里操盘的人。绝不“提案一套、执行一套”。
Our buyers and creatives sit together, so insights from the data feed the next ad in days, not quarters.投手与创意坐在一起，数据洞察几天内就反哺到下一条素材，而不是下个季度。
Your ad accounts, pixels, and data stay yours. Leave any time and walk away with all of it.广告账户、像素、数据都归你。随时可以离开，并带走全部资产。
Weekly reporting in plain revenue terms — spend, CAC, ROAS, payback. No 40-slide vanity decks.每周用大白话的营收口径汇报——花费、CAC、ROAS、回本周期。没有 40 页虚荣 PPT。
In their words客户怎么说
“They cut our blended CAC by a third in the first quarter and kept scaling. We finally trust the numbers in our dashboard.第一个季度他们就把我们的综合获客成本砍掉三分之一，还能继续放量。我们终于敢信看板里的数字了。”
“The creative team gets performance. Their hooks doubled our TikTok CTR and the cost per install dropped fast.他们的创意团队懂效果。那些钩子让我们 TikTok 点击率翻倍，安装成本迅速下降。”
“Reporting is honest and on time. When something isn’t working, they say so — and already have the fix in motion.汇报既诚实又准时。有问题他们会直说——而且修复方案已经在跑了。”
“Our cost per funded account dropped by a third while volume went up. They treat our budget like it’s their own money.我们每个入金账户的成本降了三分之一，量还涨了。他们花我们的预算，像花自己的钱一样。”
“The creative volume is unreal — fresh hooks every week, and the data tells us which ones to scale. Our CPA has never been this stable.素材产能惊人——每周都有新钩子，数据告诉我们该放量哪条。我们的获客成本从没这么稳过。”
“They rebuilt our tracking so we finally trust attribution, then scaled spend without the CPL drifting. Enrollments doubled.他们重做了追踪，我们终于敢信归因；随后放量、获客成本却没飘。报名人数翻了一倍。”
Good to know常见问题
We work best with brands spending at least $15k/month in media. Below that, we’ll point you to a setup that fits.我们最适合每月媒体投放 1.5 万美元以上的品牌。低于这个量级，我们会给你推荐更合适的方案。
A flat monthly management fee or a fee plus performance component — never a hidden cut of your media spend.固定月度管理费，或“管理费 + 效果分成”——绝不暗扣你的媒体花费。
Tracking and first creative are live within two weeks. Meaningful optimization typically shows by week 4–6.追踪与首批素材两周内上线。通常第 4–6 周就能看到实质性的优化效果。
Both. In-house short-form video, static, and copy — built specifically to perform in the platforms we buy on.都做。内部产出短视频、静态与文案——专为我们所投放的平台而打造。
You do, always. We operate inside your accounts; you keep every pixel, audience, and report if we part ways.永远归你。我们在你的账户里操作；即使合作结束，每个像素、人群和报表都留给你。
Start a project启动一个项目
Send us your goals and current numbers. We’ll come back with a free teardown of where your spend is leaking and what we’d do first.把你的目标和当前数据发给我们。我们会回一份免费拆解：你的预算漏在哪、我们会先做什么。
