Creative创意6 min
The hook is the targeting now如今“钩子即定向”
Why the first three seconds of a video decide your CPA more than any audience setting.为什么视频的前三秒，比任何人群设置都更决定你的获客成本。
Read阅读 →Insights洞察
What we’ve learned spending millions.花掉数百万投放后，我们学到的事。
Field notes from the ad account — on creative, tracking, and scaling profitably. No fluff, just what moves the number.来自广告账户一线的笔记——关于创意、追踪与盈利放量。不灌水，只讲能撬动数字的事。
Tracking追踪8 min
Stop trusting platform ROAS别再迷信平台口径的 ROAS
How double-counted conversions inflate in-platform numbers — and what to measure instead.重复计算的转化如何虚高平台数字——以及该用什么口径替代。
Read阅读 →Scaling放量7 min
Scaling is holding CPA, not spending more放量是守住 CPA，而非多花钱
A framework for adding budget without watching your cost per acquisition drift up.一套在加预算时不让获客成本飘高的框架。
Read阅读 →Creative创意5 min
How many ads should you test a week?一周该测多少条素材？
The creative volume math behind accounts that keep a stable CPA at scale.那些在规模下仍能稳住 CPA 的账户背后的创意产能算法。
Read阅读 →Strategy策略9 min
Full-funnel without the buzzword抛开术语谈全漏斗
What “full-funnel” actually means when every line item has to pay back.当每一项支出都要回本时，“全漏斗”到底意味着什么。
Read阅读 →CRO转化优化6 min
Your landing page is half the ad落地页是广告的另一半
Why the cheapest CPA win is often after the click, not before it.为什么最划算的获客成本提升，往往发生在点击之后，而非之前。
Read阅读 →Guides and field notes — not a substitute for a plan tailored to your account.这些是指南与一线笔记，不能替代针对你账户量身定制的方案。
Start a project启动一个项目
Let’s find your next dollar of growth.一起找到你下一块钱的增长。
Send us your goals and current numbers. We’ll come back with a free teardown of where your spend is leaking and what we’d do first.把你的目标和当前数据发给我们。我们会回一份免费拆解：你的预算漏在哪、我们会先做什么。