Spend behind it. Revenue in front.背后是投放，前面是营收。

Aurora SkinAurora 护肤

Challenge — 挑战 — Stuck at a 2.1x ROAS and unable to scale past $80k/month without CPA blowing up.ROAS 卡在 2.1，月花费一过 8 万美元获客成本就失控，无法放量。

What we did — 我们做了什么 — Rebuilt account structure, shipped 60+ UGC-style hooks/month, and scaled the winners on Meta + TikTok.重构账户结构、每月产出 60+ 条类 UGC 钩子，并在 Meta + TikTok 上放量胜出素材。

NovaQuestNovaQuest 手游

Challenge — 挑战 — CPI too high to hit payback; creative fatigue within days of every launch.安装成本过高、无法回本，每次上线几天就素材疲劳。

What we did — 我们做了什么 — Built a creative engine (playable + short video) and a daily UA optimization loop across Google & TikTok.搭建创意工厂（试玩 + 短视频）与每日买量优化闭环，覆盖 Google 与 TikTok。

LumenLumen

Challenge — 挑战 — Leads were cheap but unqualified; sales wasted hours on bad demos.线索便宜却不精准，销售把时间浪费在无效演示上。

What we did — 我们做了什么 — Re-targeted on offer + intent, fixed lead-quality tracking, and optimized to SQLs instead of raw leads.按报价与意图重做定向、修复线索质量追踪，并以 SQL（销售认可线索）而非原始线索为优化目标。

Maison EditMaison Edit

Challenge — 挑战 — Beautiful brand, tired ads — CTR falling and CPA creeping up every month.品牌很美、素材很旧——点击率下滑，获客成本逐月上爬。

What we did — 我们做了什么 — A full creative refresh with editorial + UGC angles and a structured testing calendar.一次彻底的创意焕新，融合杂志感与 UGC 卖点，并配一套结构化测试日历。

Brightline ServicesBrightline 服务

Challenge — 挑战 — Paying too much per lead across 12 locations with no clear attribution.12 家门店每条线索成本过高，且没有清晰归因。

What we did — 我们做了什么 — Geo-structured campaigns, call tracking, and landing pages tuned per location.按地理结构化的计划、通话追踪，以及按门店优化的落地页。

TempoTempo

Challenge — 挑战 — Growth stalled — CAC rising faster than LTV could justify.增长停滞——CAC 上涨速度超过 LTV 所能支撑。

What we did — 我们做了什么 — Rebuilt onboarding funnel, added incrementality testing, and shifted budget to truly incremental channels.重做新用户漏斗、引入增量测试，并把预算转向真正带来增量的渠道。

NorthwindNorthwind

Challenge — 挑战 — Cheap signups that never funded an account — paying for clicks, not customers.注册便宜却从不入金——买到的是点击，不是客户。

What we did — 我们做了什么 — Optimized to funded accounts via server-side events, and shifted spend to the channels that actually convert.通过服务端事件以“入金账户”为优化目标，并把预算转向真正能转化的渠道。

CurioCurio

Challenge — 挑战 — Webinar funnel leaked at every step; leads were cheap but rarely enrolled.直播课漏斗步步漏；线索便宜却很少报名。

What we did — 我们做了什么 — Rebuilt the funnel, ran a weekly creative test calendar, and optimized to enrollments, not leads.重做漏斗、按周跑创意测试日历，并以“报名”而非“线索”为优化目标。

WanderWander

Challenge — 挑战 — Strong seasonality and rising CPMs were eating margin on every booking.强季节性加上 CPM 上涨，正在吞掉每一单的利润。

What we did — 我们做了什么 — Built always-on prospecting with seasonal creative bursts and tight retargeting on intent.搭建常态化拉新 + 季节性创意爆发，并按意图做精准再营销。